What I have learned so far this year

So far this year I have learned that there 10 different sectors of media, which are: Film/Radio/Magazine (Publication)/Marketing & Advertising/Video Games/TV/Animation/Interactive/Photo Imaging/Press. In media production, the 3 key stages are pre-production, production, and post production. I also learned that characteristics are features that are easily recognised by an audience.
I also learned that the word genre is French for type. Within films & genres, there are also sub genres (a smaller, unofficial genre) and cross-over genres/hybrid genres (where elements from two or more genres feature in a media text). One example of a sub-genre is action-comedy and one example of a cross genre is a horror/comedy. However genres are always subject to change, as audiences have expectations of specific genres, but are willing to accept innovation. Responses from media texts will show whether the text has been accepted or rejected.
You can also have parodies within media. A parody is an imitation of something, so more particularly in media you can get parodies of genres, for example, one film parody is ‘Shaun of the Dead’. The film is a parody because although the film features elements of a horror film, it is actually a comedy.
In lessons I have also learned about synergy and intertextuality. Synergy is when two things come together to create a better/stronger effect in a piece of media text. An example of synergy is bio shock, where two genres came together.
Intertextuality is something that features in a piece of media text which helps the audience relate therefore drawing the audience in. For example in avengers infinity war you can see posters of other marvel films, and in all marvel films, the ex-editor/author of marvel comics Stan Lee features in all marvel films.
I have also learned about iconography. Iconography is something that will only feature in a certain genre of film, for example the iconographies of a horror film would be weapons, blood/gore and high-pitched music.

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